BioSig and their proprietary technology were relatively unknown in the medical technology industry. They needed to build a unified corporate brand message that not only reflects who they are and how they have evolved as an organization, but that clearly and accurately communicates and promotes their break-through technology, PURE EP, to their key audiences.
In order to establish a consistent and cohesive brand identity, BioSig needed to course correct from a “bioelectric medicine ” brand focused solely on an investor audience to a “digital signal processing ” company dedicated to electrophysiologists and health system decision-makers.
Before working with Grayduck, BioSig lacked a clear go-to-market messaging strategy for their company as well as their break-through PURE EP technology. Now they have a clear and focused framework to strategically engage and inspire their key audiences and differentiate themselves in the marketplace.
The BioSig brand identity matrix empowers them to clearly and consistently communicate who they are, what they do, and who they serve to the audiences that matter most. Since partnering with Grayduck, BioSig has developed a clear, competitive edge and a sharper brand image. The company is now positioned to hire and retain employees to further their mission, introduce PURE EP to key audiences and make a lasting impact in the medical technology industry.