Patient Personas vs Segmentation
Patient personas and Segmentation are complementary marketing tools used to gain in-depth and accurate customer targeting. The segmentation process and development of patient personas go hand-in-hand. They are distinct devices that need separate processes and strategies to develop and implement.
While clinicians and patients may share characteristics, we all primarily operate as individuals. The way we think, act, and make decisions is unique to us. Taking the time to conduct thorough market research, analyze customer data, and utilize advanced analytics tools will help your business drive meaningful connections with customers, create highly personalized campaigns, and achieve long-term success in your industry.
As you can see, clearly defined patient personas can empower you to reach the right person with the right message to drive conversion and help your organization thrive.
At Grayduck Health, our services are designed to get to the heart of your target patient audiences and bring them to life as individuals. Ready to add personas to your marketing strategy? Contact us to get started.