2. Do you know your audience?
Know who your patients are, beyond where they are on the clinical pathway. Take account of who would benefit most and what programs and platforms they use. Consider common conditions, as well as emotional and physical characteristics. Not sure? Consider using a market segmentation activity, conducting surveys, and/or collaborating across teams. We suggest grouping your audience based on similar needs. This approach ensures focused personalization efforts. Doing the work on the front end saves time and secures more successful outcomes.