3 Steps to Building a Personalized Healthcare Journey
Have you ever thought about the different experiences that cater to you every day? Really stopped to think about them? Probably not! Experiences that feel like they’re designed (or personalized) for you actually don’t make you think at all. They simply let you do what you want or need to do, without missing a beat.
Experiences that feel too “one size fits all” or make you jump through ten hoops to perform one task are the ones that make you think – and not in a good way. They cause friction. And that friction has consequences. A 2021 McKinsey & Company report revealed that 76% of consumers get frustrated when they don’t receive the personalization they expect. Often, they go somewhere else.