RAZR Marketing, Inc. acquires two Minneapolis firms

For Immediate Release: January 7, 2021

Two industry-leading technology and marketing services firms have joined forces to serve the world’s most impactful brands by leveraging audience-engagement technology, data-driven insights, and behavioral science.

 “Consumer Packaged Goods is an industry we’ve wanted to enter for several years because it’s a natural fit for both our consumer-engagement technology platform Fibonacci™ and our expertise” said RMI CEO and founder Darren Nauss, “joining forces with MarketingLab and SellCheck allows us to have an immediate industry leading position in that exciting vertical.” 

 Nauss continued “We knew from the onset of our discussions that there was a complementary fit between our customers, product offerings, and expertise. And just as importantly, it was clear that there was a perfect alignment of strong people and customer-oriented cultures.”

This transaction aligns the strengths of both firms to create more value for the combined list of clients, the new entity is stronger and more complete.  Both firms use technology-enabled services to improve consumer experiences and Create Sustainable Behavior Change™.

“The product technology that RMI has will help us grow and extend the value we offer our customers” said Rich Butwinick, Founder and CEO of MarketingLab and SellCheck, “whereas the expertise that MarketingLab and SellCheck has in leveraging behavioral science will extend the value we can offer to RMI’s extensive customer base.”

 Butwinick continued “This is born out of wanting to collaborate with other strategic thinkers to leverage consumer-engagement technology and help scale our collective businesses, I am excited to help contribute to the explosive growth potential of this combined entity.”

 Butwinick will join the Senior Leadership Team of RMI and assume the role of Chief Strategy Officer. In that role he will drive innovation, new business, and product strategy efforts for the combined firm.

 About RMI

With its three core market-facing brands: RAZR, FluidNorth Technology and Grayduck Health, RMI is dedicated to Creating Sustainable Behavior Change™ for its clients by leveraging its proprietary consumer-engagement technology platform Fibonacci™. RMI serves some of the largest industry clients in Financial Services, Retail as well as Healthcare. https://www.razrhq.com  

About MarketingLab

MarketingLab is a full-service marketing agency focused on unlocking brand growth with transformative solutions rooted in behavioral science, data, and insights. Our unique process unearths the right strategy based on how a brand’s consumers shop and delivers compelling solutions for brand conversion. For over 20 years we have worked with world-class companies work in dozens of categories and across multiple disciplines for both local and global brands.  www.marketinglab.com

About SellCheck

SellCheck is a tool for testing creative effectiveness using a combination of behavioral science and marketing expertise to measurably improve conversion rates.  We apply behavioral science, visual attention algorithms, and real-world marketing expertise to optimize creative communication. SellCheck optimized creative is proven to increase sales 5-30%. Over 1200 brands use SellCheck, worldwide, to test their digital ads, in-store marketing, package design, emails, out of home marketing and more. www.sellcheck.com


For More Information: 
Pat Petschel
(612) 559-6287